By TWMG
Over the last decade, a fierce battle has been heated between mobile versus desktop.
Each side has its champions, with voices of opposition who are just as loud. Now, a decade into the divide, we face a fundamental problem: We’re collectively failing as an industry to properly frame the debate to consumers, who may not even … Continue reading “Web Versus Mobile: Three Important Elements To Consider”
By TWMG
This has happened to all of us. Potential buyers decide to shop for something, grab their phone to look it up and suddenly it all goes downhill.
The text is messy, people have to pinch-zoom to click on links, and just getting to the fields to type in address is an exercise in frustration. In the … Continue reading “Want To Be Successful On Mobile Commerce? Get Responsive Now”
By TWMG
Local businesses should be more aware on the power of mobile marketing.
With the percentage of mobile search increasing in such a remarkable way, mobile marketing has become one of the most important factors for even local businesses. Furthermore, having a responsive and mobile friendly layout is vital for driving conversions. Find out why in the … Continue reading “Local Business and Mobile Marketing: Why They Need To Care? (Infographic)”
By TWMG
Recently, Google introduced a new bid adjustment simulator for mobile in AdWords and a new first page bid estimates.
Optimising bids can be tough thing to do. It can also take a great deal of effort to achieve performance targets. However, the two new tools from Google should enable advertisers to set better mobile and first … Continue reading “Google Is Providing The Simulator Tools For AdWords Mobile and First Page Bids”
By TWMG
Social media has become one of the most dependable and popular tools when it comes to marketing. Currently, it’s one of the most popular methods for bringing attention to brands in order to engage and retain customers.
The story came a long way since 2005 when Facebook offered the very first advertising option. Since then, the … Continue reading “The Role Of Mobile And Social Identity Toward The Rising Popularity Of Digital Advertising (Infographic)”
By TWMG
The pervasive nature of mobile devices demands companies to be aware of the experience they present to users.
There are plenty of mobile testing tools available for net-based businesses on the market today. Google, for instance, has long offered a mobile friendly testing tool and recently Bing has released their own offering.
You might recall that Bing … Continue reading “Now You Can Test Your Website’s Mobile-Friendliness With Bing”
By TWMG
If you want to reach the mothers demographic, you’ve got to play right into their smartphone-holding hands.
As the today’s infographic indicates, two out of three moms use mobile “across the entire purchase funnel”—from initial reviewing process to final decision. Mothers use mobile devices to shop from home, but they also use mobile as an essential … Continue reading “Mobile Marketing Is The Most Favourable Type Of Marketing Among Mothers (Infographic)”
By TWMG
Have you ever heard of the term “mobile gap”? Mobile usage is vastly increasing, yet publisher ad revenue isn’t keeping its pace.
At the same time, another gap has opened. This one is between the time that consumers spend on mobile and marketers’ commitment to mobile content. As of last year, mobile is the most-used digital platform. … Continue reading “Is Mobile-Specified Content The Next Trend in Marketing?”
By TWMG
At glance, mobile world seems tempting. However, for some people, the mobile experience can be pretty awful.
It’s still not unusual for publishers pages to take too long to load and when they do, interacting and truly experiencing the site can be difficult for consumers. That’s not good for the ad economy and Google wants to … Continue reading “Google Accelerated Mobile Pages Update Is Now Available”
By TWMG
Mobile marketing spending will pass $100 billion in 2016 to account for over half of all digital advertising.
By 2019, this figure is projected to nearly double to over $195 billion. Mobile device use in the United States and China is driving this growth, with the global smartphone population set to reach 2 billion smartphone users … Continue reading “The State of Mobile Commerce 2015 (Infographic)”
